We’re officially one week into the New Year and resolutions are in full swing. From weight loss to dietary alterations, we all attempt, regardless of sincerity, to alter our lives for the better. Fortunately for us, these common resolutions are not only practical in the everyday, but digitally applicable and can change our online image, better our reputations, and bolster our brands.
1. Be Punctual
Everybody’s rushed, we all oversleep, and sometimes, possibly often, we run behind. That being said, timing is everything, especially when we’re talking social. In a digital world where a Tweet sent 30 seconds ago is obsolete, business owners and professionals alike must be acutely in tune with the timing of their posts.
So, when is the best time to publish your content? The short answer, weekdays around 4pm. The long answer, it varies greatly between networks and target market. If you’re shooting for the highest number of active users, Monday through Thursday 1pm to 4pm is your go to, but, if like many, you’re shooting to reach educated, employed, professionals or business owners, you’ll need to post with a bit more precision. Professionals utilize social media during the workweek, early (7am-8am), at lunch on their smartphones (11am – 12:30pm), and when they head home (4pm – 5pm). Of course this is by no means an exact science, but by remembering the importance of timing you can significantly increase the visibility of your content.
2. Consume Less
Regardless of the product; alcohol, tobacco, food, etc., many resolutions involve the practice of moderation. While consuming “too much” social content may not have proven adverse health effects, it can certainly be detrimental.
While many talk about a “work / life balance” few actually practice what they preach, and of all professions, social entrepreneurs are they absolute worst. Think about it, I mean actually think about it, how many hours a day are you active on social media? For most, 2, 3, 4 hours, or even more when taking into account mobile usage, is not uncommon. Not only does this leave little time for you to focus on other, probably more important areas of your life, family, friends, etc., but it actually inhibits your ability to differentiate between high quality, important information and the irrelevant opposite.
The people you follow and subscribe to generate a multitude of information, while not all of it is relevant or quality, much of it is. However, after being connected for hours, witnessing a constant stream of information, you begin to monitor for certain keywords or topics, usually extremely niche, that pertain to your immediate goal or problem rather than foster creative thought and enhance logic. Occasionally you may hit the jackpot and read that perfect article or blog that sparks a revelation, but far more often than not, by zoning in for hours on end and unintentionally filtering out content, you risk missing hundreds of pieces of slightly less relevant information that when compiled, could have solved your problem or helped you reach your goal in a fraction of the time. It certainly seems that the old adage holds true, less is more.
At the end of the day, any resolution, socially applicable or not, is more than likely a good one and is well worth attempting. I wish you all the best as you strive for personal improvement in 2013!
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© 2012 Brendan Brandt. All Rights Reserved.
Best Times To Post Social Networks (Infographic) – http://socialtimes.com/best-times-to-post-social-networks-infographic_b104584
Maybe Using Less Social Media Is The Path To Online Success – http://www.businessesgrow.com/2012/05/30/maybe-using-less-social-media-is-the-path-to-online-success/