While many understand that social media is an invaluable marketing tool for businesses, smart entrepreneurs see the true value in social and it has nothing to do with advertising. Here are 3 tools intelligent business owners use to grow their businesses.
“If a man empties his purse into his head no one can take it away from him. An investment in knowledge always pays the best interest.” –Benjamin Franklin
1. Twitter Search
Sure we all know how to use it, but Twitter’s search bar is wildly underutilized. The social network has quickly become the most powerful news and information aggregator in the world. Rather than browsing Inc., Forbes, etc. for news, try searching Twitter to see what you customers / potential customers are saying. Learn from their complaints, wants, wishes, and praise to prevent your business from making the mistakes of those before you.
After taking a look at your customer’s preferences, search your competition, see what they’re doing, what they’re not doing, and what people are saying about them. Taking into account your findings, adjust your marketing strategy accordingly, if they’ve seen success with a contest it might be in your best interest to do a bit of gamification, if they hosted a conference and it was a flop, learn from their mistakes.
2. LinkedIn Answers
LinkedIn Answers provides a forum for users to interact and find solutions to problems of all sorts. If you’re a small business owner LinkedIn Answers is your personal support center. Have an IT issue? Try LinkedIn Answers. Have a question about SEO? Try LinkedIn Answers. Bottom line, you have a question, they (users) have an answer.
To take it a step further, make sure you provide insight and help solve other people’s problems anytime you can. Not only will this ensure your questions are answered in a timely fashion and receive multiple responses, but it will help to establish you / your business as a thought leader and valuable resource within your industry.
3. LinkedIn Groups
Similar to their counterpart (Answers), LinkedIn Groups provide users with the ability to learn, teach, and share information of all kinds. Join groups in your industry and actively participate, share relevant articles, and learn from others. Groups’ real value lies in the fact that they are filled with like-minded people. If you own a hotel and need advice on staffing and payroll you probably don’t want advice from a SEO expert, fortunately your Group is filled with thousands of hospitality professionals, most of which are willing to help in any way they can.
While these are by no means “new” tools, they are certainly underutilized. As “social marketers” we often fall victim to tunnel vision and only look at intrinsic marketing value, however, it is important to remember that social provides an enormous wealth of information and at the end of the day knowledge is the most valuable tool anyone can have.